Ho-Kyoon Chung – advisor to Samsung Mobile Display

23 Jun 2010

Consumer electronics firm Samsung is also the leading producer of AMOLED technology. The South Korean company has released a number of mobile phones and other devices that use AMOLED displays.

Having announced the expansion of its AMOLED production facilities, Samsung is in a strong position to capitalise on the strengths of OLED technology as a host for 3D viewing, which reportedly overcomes the limitations currently experienced with LCD.

Ho-Kyoon Chung, advisor to Samsung venture Samsung Mobile Display, talks to +Plastic Electronics about how emerging OLED display technology can tie in with recent interest in 3D televisions.

How important is 3D technology for Samsung?

'3D is our number one priority, because the content and infrastructure for 3D is here, now.'

'In my opinion, 3D will be standard for televisions with more than 60% of the market share in 5-10 years' time. In terms of volume share, it will be primarily LCD, followed by OLED and then plasma displays.'

(DisplaySearch predicted at the beginning of 2010 that more than 15 million 3D-capable televisions would be shifted in 2013, up from just 200,000 units in 2009.)

What role will 3D play in increasing the use of OLED displays?

'Certainly, OLED is the perfect technology for 3D due to its fast response time. 3D will be a standard feature for OLED televisions.

'240 Hz operation allows LCD to be adequate, but not perfect. In the future, it will go up to 480 Hz to make it more real.

'Current 3D televisions have an issue with the cross-communication between left and right eye views, which causes eye fatigue if watched over a long period of time. Using OLED is the way to resolve this problem.

In terms of increasing display quality to accommodate 3D, how significant is the competition from plasma displays?

Competition from plasma display panels will not be significant because of production volume limitations - there are only around 3-4 manufacturers in the world.

Volume 3, issue 2 of +Plastic Electronics magazine will include special features on the development and commercialisation of OLEDs for display applications. To find out more or subscribe in time for the next issue, visit our Magazine page.