A new e-flyer display is being developed by Bridgestone, Menzies Digital Marketing and start-up Ripe Technology, for business advertising.
The device will utilise 3G connectivity, and is created from Bridgestone's QR-LDP e-paper. The E-Flyer will display images on an A3 size board, and will allow businesses to display their marketing messages to the public, rather than using posters and paper based flyers. The connectivity will allow companies to update the displays remotely, and keep brand information up-to-date, reports PaidcontentUK.
Potential applications for the device include advertising in shop windows, or in company lobbies.
Documents and links
-
PaidcontentUK report
From Tread to Screen, Menzies Pitches E-Paper For Advertisers
External Link
-
Subscribe to +Plastic Electronics magazine
Subscribe to +Plastic Electronics magazine, published six times a year, for just £100/€110/$160. Find out more here
External Link