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Plastic Logic reveals new business strategy

Phil Curry - 16 May 2012

Plastic Logic has announced a new business strategy that will focus on finding new markets for its flexible plastic display technology.

Plastic Logic’s PL100, currently being trialled in the Russian Education system, makes use of the company’s flexible plastic display technologyThe company, which has recently been trialling its PL 100 e-reader in the Russian education market, will shift its attention from developing rigid e-reader products, to integration opportunities for flexible displays based on its organic semiconductor technology.

Expanding markets

Plastic Logic CEO Indro Mukerjee says: 'Plastic Logic has always been at its core a dynamic technology company. Having recently achieved significant milestones, including being the first in the world to fully industrialise the mass-production of flexible plastic displays, we are now well positioned to address a broader set of applications and markets throughout the world.'

These new markets include paper replacement, rugged displays and other areas that incorporate flexible plastic electronic technology for both large and small display, and non-display, solutions.

The company also plans to develop licensing and technology partnerships to exploit its technology further. Plastic Logic has acknowledged a number of smaller third-party approaches, with further announcements expected.

Manufacturing expertise

The news suggests that Plastic Logic's expertise in manufacturing plastic electronics could be exploited by the wider industry, making commercial adoption in volume applications more likely in the near-term.

The Cambridge, UK-headquartered firm has made substantial progress in scaling up its technology at its manufacturing facility in Dresden, Germany, the world's first volume organic electronics production facility. The company has achieved mass-production of its 10.7-inch plastic displays, at yields comparable to the LCD industry.

The firm will welcome visitors to technology open days at its Cambridge R&D facility and Dresden site in the coming months, in a further indication of its efforts to foster partnerships.

Plastic Logic changed its strategy following a comprehensive review of its business by Mukerjee, along with investors Oak Investment Partners and Rusnano.

Mukerjee adds: 'Our proprietary technology will drive our future growth potential and so we are aligning our people and resources to generate new opportunities for our technology which will both accelerate value creation, and advance the plastic electronics industry as a whole.'

As a result of the new structure, Plastic Logic will close its US development facility, while continuing to operate its R&D centre in Cambridge and manufacturing capability in Dresden. A centre of excellence will also be established in Russia - although a second manufacturing facility was previously planned in Zelenograd.

Read an exclusive interview with Plastic Logic CEO Indro Mukerjee in the next issue of +Plastic Electronics magazine. Subscribe now to receive even more high-value content on the plastic electronics industry.

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