Marks & Spencer (M&S) is planning to run trials for a new generation of RFID chips for its stores in 2011, says Packaging News.
The UK retailer will use new RFID tags with smaller data chips, meaning the tag sizes can be reduced.
The company also suggested that printed electronic RFID is being considered, according to Packaging News.
M&S has also shown an interest in printed electronics for novelty cards, as exclusively revealed in +Plastic Electronics Volume 3, issue 1.
Documents and links
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Packaging news report
Article on M&S’s planned trials for second-generation RFID
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Subscribe to +Plastic Electronics magazine
Subscribe to +Plastic Electronics magazine, published six times a year, for just £100/€110/$160. Find out more here
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Pressing for change: brands using printed electronics for cards and games
Brand owners Hallmark and Kimberly-Clark have long seen the potential of printing electronics on paper to add functionality to products. More and more companies are now waking up to the possibilities
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The future role of printing in plastic electronics
Dr Sean Smyth, a leading consultant for the digital and analogue printing industry, examines opportunities and challenges for printing electronics
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